How to sell a Jag in 2013: content content content
5 years ago, I was in a business school learning marketig and nobody told me that to sell a Jaguar, the process was to hire a famous singer, Lana del Rey, to sing a song that do not mention Jaguar and to hire Ridley Scott to make a thriller starring a Jaguar but not about Jaguar. Content marketing was not mentioned during my courses, it rules marketing now. Source: http://www.minutebuzz.com/marketing--desire-un-thriller-pour-la-promotion-de-la-nouvelle-jaguar-17014/